The Lead Up Podcast

Episode 223 Mindset of a Sales Warrior with Jason Forrest

February 23, 2021

In this episode, there is gold when it comes to mindset no matter where you find yourself in life, leadership, or your sales roles you will learn a ton from our special guest.

Jason Forrest. Jason is a leading authority in culture change programs and an expert at creating high-performance, high-profit, and "Best Place to Work" cultures. The winner of five international Stevie Awards for his training programs, Jason is also an award-winning author of six books, including Leadership Sales Coaching – rated as one of Selling Power Magazine's Top Sales Books. In 2018, FPG earned a rare honor by being named to the Inc. 5000 Fastest-Growing Private Companies list for the third consecutive year, one of just 1,200 companies nationwide to achieve that honor out of a field of more than 7 million.

Jason shares that when he wrote the book Leadership Sales Coaching many years ago, he took the philosophy that a salesperson is an athlete, and should be coached like an athlete not managed like an employee. 

There are circumstances in life, and then there's the meaning we give it. Whatever charge you have in your life that's kind of holding you back, you're putting too much meaning into it, we've got to let go of that charge.

A warrior always finds the advantage. And so what's the advantage that I can do here? How can I leverage it? You know, how can I change my thinking around this?  I think that's the message everyone needs to hear is whatever, whatever charge you have in your life that's kind of holding you back, you're putting too much meaning to it, you know, we've got to let go of that charge.

P equals K minus L. So performance is what we do. Knowledge is what we've been taught to do. But then you have to minus out the leashes.

The second type of leash is a story. So a story is anything that you kind of blame on outside circumstances or something outside of yourself.

Because the power of duplication that is it? Is that what you do over and over again, you desensitize yourself with it? 

Jason wrote The Mindset of Sales Warrior, the book has 42 different strategies on how to remove the self-image stories you're locked into. The Mindset of a Sales Warrior will help you be a better husband, a better wife, a better teacher, a better speaker, a better coach, just a better influencer overall, in your general life, you can find that at To learn more about Jason you can find him on LinkedIn and FPG.


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